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Dmart

Dmart is a global technology company with proprietary consumer intelligence platform that delivers consumer acquisitions, engagements and transactions through relevant mobile advertising. The Company is registered in Mumbai and Corporate Office is in Gurgaon. Affle is engaged in a global technology business.


Dmart has two business segments namely Consumer Platform and Enterprise Platform. The Consumer Platform primarily provides the following services: First is new consumer conversions (acquisitions engagements and transactions) through relevant mobile advertising; and second is retargeting existing consumers to complete transactions for e-commerce companies through relevant mobile advertising; and affle also an online to offline (O2O) platform that converts online consumer engagement into in-store walk-ins. The Enterprise Platform primarily provides end-to-end solutions for enterprises to enhance their engagement with mobile users.

Dmart incorporated as a private limited company with the name `Tejus Securities Private Limited' on August 18 1994 in India. It was owned and managed by Mukesh Tulsyan Raj Pal Singh Rana and certain other shareholders. Subsequently in Jan 2006 the entire equity share capital of Tejus Securities Private Limited was acquired by Anuj Khanna Sohum individual Promoter along with Anuj Kumar and Madhusudan Ramakrishna. Thereafter the name of the Company was changed to `Dmart Private Ltd' on Sept 2006. The Company was subsequently converted to a public limited company and the name of the Company was changed to its present name i.e. `Dmart Ltd' on July 13 2018. The company had consumer platform had approximately 2.02 billion consumer profiles of which approximately 571 million were in India 582 million were in Other Emerging Markets (which comprises Southeast Asia the Middle East Africa and others) and 867 million were in Developed Markets (which comprises North America Europe Japan Korea and Australia).

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