Bajaj Electricals Limited business segments consist of Lighting; Consumer Durables; Engineering & Projects, and Others. The Lighting segment includes lamps, tubes and luminaries. The Consumer Durables segment includes appliances and fans. The Engineering & Projects segment includes transmission line towers, telecommunications towers, highmast, poles and special projects. The Others segment includes diecasting and wind energy.

Bajaj Electricals has pan-India presence and a market leading position in the industry the Company functions through 20 branch offices which are duly supported by a chain of approximately 478 distributors 201364 retail outlets and 504 consumer care centers. Besides this the Company has expanded its footprints in international market catering to more than 40 countries in South East Asia SAARC nations the Middle East and the African continent.The company is a well-established brand in the consumer appliances industry and holds the leadership position in many kitchen and domestic appliances segment. The company plays in the Indian consumer durables space in the kitchen and domestic appliances fans and lighting solutions. Leveraging its brand name mass appeal and broad understanding of the consumer markets it has also entered into strategic alliances with international companies to cater to the untapped premium market for consumer appliances and to exploit opportunities in the lighting industry. It has a range of domestic and kitchen appliances comprising water heaters, room heaters, coolers, irons, mixers, induction cookers, toasters, kettles, microwave, rice cookers, gas stoves, non-electrical kitchen aids and pressure cookers. It offers ceiling, table, pedestal, wall, fresh air and industrial fans, and lighting solutions, such as light sources, light emitting diode-based lighting products, domestic luminaires, torches and lanterns.